Hi Creators, This May, we are introducing several key upgrades to Ads Manager, including a new Earnings campaign objective, enhanced attribution logic for more accurate reporting, and new user segmentation filters. New Earnings Objective Now Live Over the coming weeks, creators will be able to select ‘Earnings’ as a campaign objective. This is a great option for creators with...

Why We’re Doing This The 18 to 34 user cohort on Roblox is growing over 50% year-over-year in the U.S.—and monetizes 50% higher than the under 18 cohort. We’re rewarding creators who build the genres, gameplay mechanics, and visual styles that appeal to this audience by increasing the DevEx rate by 42% for spend from age-checked 18 and older U.S. players in eligible games. 1....

Hi Creators, Today, we’re excited to move Server Authority from Studio Beta into Client Beta! Client Beta means you can publish games leveraging Server Authority. This allows you to move beyond local testing so you can begin iterating with your development teams, QA staff, and community members in live environments. Pending issues you might find and some final polishing we’re...

Hi Creators,   We’re back with another round of updates designed to make AI-assisted development in Studio more powerful and easier to use. Here’s what’s new.   The Data Model Search Subagent When agents are working in a large place, they often need to run many exploration steps in a row to answer a single question about your codebase, searching the game tree,...