Why We’re Doing This The 18 to 34 user cohort on Roblox is growing over 50% year-over-year in the U.S.—and monetizes 50% higher than the under 18 cohort. We’re rewarding creators who build the genres, gameplay mechanics, and visual styles that appeal to this audience by increasing the DevEx rate by 42% for spend from age-checked 18 and older U.S. players in eligible games. 1....